I participated in a campaign on behalf of Influence Central for The Salvation Army. I received a promotional item as a thank you for participating.
I was walking into the store with my daughter Kinsley, when she noticed it – the famous red kettle. “Mama, what’s that?”. I explained to her that people put money in the kettle and the money goes to help people who aren’t as fortunate as her. She quickly dug into the bottom of my purse for all the beloved “gum ball machine” quarters, eager to give them up. For her, it’s a man in a Santa hat ringing a bell. For me? So much more. She wasn’t born yet when our family became homeless and has no idea the struggle we went through. She has no idea even that one year, her daddy was the man in the Santa hat ringing the bell. On one level, I hope she never does. But on another? She needs to know. She needs to know that sometimes life is hard and people go through rough times. Just as she needs to know there is a way to help those who need it thanks to services like The Salvation Army.
The Salvation Army is one of the world’s largest and oldest providers of social services. Originally established in London in 1865, the Army has been helping people for nearly 150 years internationally and for more than 130 years in the United States. Salvation Army’s Red Kettle helps the Salvation bring the spirit of Christmas to those who would otherwise be forgotten all year long.
In 2013, The Salvation Army served over 30 million American’s in need – that equates to one person, every second of every day.
- The Salvation Army served more than 58 million meals to the needy.
- 204,000 people received rehabilitation services through donations to Family Stores.
- Over 203,000 under privileged children attended day care and summer day camps.
- The Army provided nearly 10 million nights of shelter.
- 324,000 people received help during times of disaster.
- More than 4 million families and children were served during the holidays.
- More than 1.8 million people received help through senior, medical and institutional services.
The Salvation Army’s 124th National Red Kettle campaign is encouraging Americans to share their reasons for giving using the #RedKettleReason hashtag. Donors who post using #RedKettleReason can view their posts and others on RedKettleReason.org and learn why the rest of America is giving.
Although the holidays are over for now, the end of the year is the perfect time to give. The need is year round and an end of year donation can be beneficial, not only to the charity, but for tax purposes as well. All donations stay within the community they were donated – so you are helping your neighbors.
To learn more, share your Red Kettle Reason or to donate, visit http://redkettlereason.org. You can also text the word “Kettle” to 80888 to donate $10 to the campaign. Visit The Salvation Army on Facebook and Twitter.
Why are we giving? Because we know first hand that life can be hard and want others to feel comforted with any contribution we can make to ease the holiday season. What is your Red Kettle Reason?